Skip to main content

DateIITIans No More; Founders ‘Rebrand’ it to Cogxio, Will it Help? (Source: NextBigWhat.com)

Dating website for IITians, DateIITians has announced its rebranding to “COGXIO”. The old website has been down for long and now redirects to COGXIO.
“DateIITians was down for a long period, because of technical and scalability issues. Being in the final year of graduation, we could not handle the number of requests on the portal. We were not able to deliver quick features as required by the consumers during this fast moving technology age,” said the DateIITians team to NextBigWhat.
cogxio
DateIITians was launched in 2011 to help IITians in social networking and dating. The website was started by Layak Singh, Kinshuk Bairagi and Nikhil Kaushik. COG+XIO=COGXIO = Connecting people of similar interests, says the team.
In its initial version, dateIITians allowed its users to network, use features like flirting with other users, developing a crush and proposals.
As of October 2012, the website claimed to have 7,000 members using its services. The team has invested $45k – $50k in product development so far.
The team said that the rebranding was done with a view to reach out to a global audience.  The site will migrate its user base from DateIITians to COGXIO and will complete the launch of the site by March 2014.
Apart from the rebranding, the founding team has also seen changes. Layak Singh and Kinshuk Bairagi are the two founders running COGXIO.
DateIITians was a clever positioning (and got a lot of media attention), but will the rebrand really help them go global?

Comments

Post a Comment

Popular posts from this blog

Beware of Atlys: A Nightmare Experience in Visa Application

In today’s fast-paced digital world, convenience is king, and we often turn to online platforms to simplify complex processes like visa applications. Atlys, an app that promises to streamline the visa application process with a sleek user interface and seemingly seamless experience, appears to be a godsend. But behind the polished veneer lies a nightmare that unsuspecting users, like myself, have had to endure. Here’s my detailed account of the horrendous experience with Atlys that I wish I had known before entrusting them with my personal information and visa application. The Alluring Bait Atlys initially presents itself as a modern solution to the cumbersome visa application process. Their website and app are well-designed, giving the impression of a professional and efficient service. They entice you with promises of quick and easy visa approvals, backed by a user-friendly interface that makes the process look like a breeze. To give credit where it’s due, the user experience (UX) on...
Post a Comment
Read more

Abolishing Direct Taxes: A Bold Proposal for Economic Growth for India

  Abolishing Direct Taxes: A Bold Proposal for Economic Growth In recent years, the debate around taxation systems has intensified, with some experts advocating for a shift from direct to indirect taxes.  Here's a detailed look at why the Finance Ministry should consider abolishing direct taxes and focusing primarily on indirect taxes: Key Arguments: Current Taxpayer Base : Only 3% of People Pay Direct Taxes : With just 3% of the population paying direct taxes, the current system seems inefficient. The majority of the population is either exempt or evades taxes, questioning the practicality of the direct tax system. Economic Redistribution Through Spending : Investment and Spending : Abolishing direct taxes would leave more disposable income in the hands of individuals. This extra capital would likely be invested in stocks, mutual funds, real estate, and other assets, generating long-term capital gains tax (LTCG) revenues. Consumer Spending : Increased disposable income would ...
Post a Comment
Read more

Cause-and-effect relationships in a personal, public, or campus

Relationships are the only thing people learn after birth because they have relationships of mother, father, brother, sister and friend soon once they know the world. So it can be said that relationships is not only the life of the people but also the way to move ahead in the life and to learn on the life new things. There are many kinds of relationships exists or happens during the whole life. Sometime relationships are good and sometime are bad. In personal life relationships are far important than the other public or campus life because if personal life get disturb because of the relationships you will not be able to grow or think about something else because without relationship you will feel your life like a living -dead human beings, who will live his life but not like a happy human as it should live. The effect of bad relationship is too bad as seen from the past happenings surrounding me. For example there was a family where the family head got relationship with other person...
Post a Comment
Read more